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User-Centric Design

Getting web site owners to look at their content from other people’s perspective is probably the most difficult part of web design, but most important to having an effective web site. The Neilson Normal Group is a big proponent of this idea and offers many suggestions on how to do this. They have defined a process which, in my opinion, is a bit esoteric and a tool, a Customer Journey Map which may help.

CyberChimps