Getting web site owners to look at their content from other people’s perspective is probably the most difficult part of web design, but most important to having an effective web site. The Neilson Normal Group is a big proponent of this idea and offers many suggestions on how to do this. They have defined a process which, in my opinion, is a bit esoteric and a tool, a Customer Journey Map which may help.
While I was doing a web search yesterday I found a cool, free web tool. It seems to be able to get the IP address of each of your current visitors and display a globe of their approximate location. When I visited a site using it, It made me feel like I really exist and that someone is noticing me. I’d like to start using it on sites that I develop. It is flash based so it won’t work on Apple products and many mobile devices.
The tool home page is http://www.revolvermaps.com/